The 2025 edition of the d*sign week is organized around the question “For who(m) is the making?”, which sets attention on who is involved in the design process and how design connects needs and everyday life. Understanding for whom we design, and the context and practice of the designer, has strong influence on outcomes. Even materials and tools play a role. As a discursive practice, design interacts with aesthetic and artistic intentions. If “contemporary design” is often experienced as excluding and exclusive, how can we make it more accessible? How do we balance the need for accessibility with the ever-evolving language of visual communication?